BackTravel loyalty is a complicated business to get into. To be successful, you need the technology and staff to support your consumers through their entire redemption journeys, from booking to boarding. You also need to offer travel products that engage your customers on an individual level.
In a recent article on Media Post, arrivia Chief Marketing Officer Jeff Zotara shares how the company’s platform addresses some of these challenges. He explains how arrivia’s focus on zero-party data — data voluntarily provided by the customers — and its ability to discern a customer’s preferences, allows it to create personalized experiences that better resonate with individuals without infringing on their privacy. Jeff also discusses how arrivia’s booking technology and consumer-facing support staff takes the burden off businesses that either want to offer their customers travel rewards or ones that already do, to create their own infrastructure.
You can read the full article here.
