BackHow a Telecom Leader Transformed Customer Loyalty with Travel Rewards
A leading global telecommunications provider sought to elevate its customer engagement by incorporating travel perks into its newly launched lifestyle app. Recognizing travel as a powerful tool to drive customer loyalty and enhance lifetime value, the telecom company aimed to deliver high-value, flexible, and exclusive travel benefits seamlessly integrated into its existing platform.
To achieve this vision, the company partnered with arrivia, the world’s largest stand-alone travel loyalty provider. Arrivia’s robust travel technology platform and expertise in delivering customized solutions positioned it as the ideal partner for this initiative.
The Solution: Leveraging Arrivia’s Expertise
Arrivia integrated its technology into the telecom’s app to launch the travel rewards program, providing users with exclusive access to a wide range of travel deals. Key components of the solution included:
- Extensive Travel Options: Arrivia enabled the program to offer exclusive discounts on hotels, car rentals, and air travel through its vast supplier network.
- Seamless Integration: The platform was customized to align with the telecom’s existing strategic relationships, ensuring a smooth and cohesive experience for customers.
- Advanced Booking Tools: White-label booking technology provided a fully branded and user-friendly interface for travel reservations.
- Customer Support Services: The program featured dedicated customer support, including chatbot functionality, to handle travel inquiries and bookings efficiently.
- Enhanced Value for Premium Users: Additional discounts were introduced for customers using the company’s financial products, reinforcing loyalty across multiple business units.
Key Features and Benefits
- Exclusive Travel Discounts:
Customers gain access to up to 40% off hotels and car rentals. Premium users receive even greater savings, such as an additional 10% off hotels and 5% off car rentals when using the company’s banking card.
- Flexibility and Customization:
Arrivia’s platform was tailored to meet the telecom’s unique requirements, including incorporating existing partnerships with travel and airline brands.
- Simplified Customer Engagement:
By integrating travel rewards into the lifestyle app, the telecom created a centralized hub for customer perks, increasing the app’s utility and customer engagement.
- End-to-End Support:
Arrivia provided dedicated travel servicing, allowing the telecom to focus on its core operations without needing to build in-house travel expertise.
Impact
Since the launch of the program, the travel rewards feature has become a valuable tool for driving customer loyalty and engagement. Subscribers have responded positively to the seamless access to travel benefits, further enhancing the overall app experience.
The telecom’s customers now enjoy exclusive travel opportunities that are not only highly competitive but also align with the brand’s promise to deliver meaningful perks and value. By leveraging arrivia’s expertise and flexible platform, the company has strengthened its position as a customer-first organization, ensuring long-term loyalty and satisfaction.
Why Arrivia?
Arrivia’s three decades of experience in travel loyalty, combined with its vast supplier network and customizable technology, make it a trusted partner for global companies seeking innovative customer engagement strategies. The telecom provider recognized arrivia’s ability to deliver a fully integrated travel solution tailored to its strategic needs, providing both immediate and long-term value.
By combining arrivia’s travel platform with the telecom’s vision for customer rewards, the program has set a new standard for integrating travel benefits into lifestyle and loyalty ecosystems.
Discover how leading solutions from arrivia can help your company leverage travel rewards to customer engagement, improve retention and stop member churn. Contact us today to learn more.
