BackThe return of travel parallels consumers’ expectations for travel: they’re looking for more travel options, deeper discounts, and better experiences – whether it’s how they search and book their next trip, getting to their destination to what happens at the destination itself.
Our recent Travel Loyalty Outlook report reveals consumers’ evolving travel preferences and sentiment towards the value they’re looking for from the loyalty programs they use to earn and redeem rewards for their trips, among other things.
A recent article in PhocusWire that includes commentary from arrivia’s Chief Marketing Officer, Jeff Zotara, looks at how a growing number of financial services companies, specifically, are teaming up with travel technology companies to offer their cardholders and customers more travel perks and benefits as a way to capture more of their spend and ultimately, loyalty.
Read the full article, Banks look to travel to boost customer loyalty, here.
