How do brands drive customer loyalty and engagement? By consistently delivering outstanding service that customers expect and by understanding their intent. Implementing dedicated member engagement groups, integrating new listening posts like social media, and listening to nontraditional channels all serve dual roles for brands: improving engagement with customers, and providing insights into customer preferences and behaviors that can guide their long-term loyalty strategies. In a recent video interview with Loyalty360’s Mark Johnson, arrivia’s Chief Experience Officer, Travis Markel explains how the company helps brands understand dormancy, what drives their customers’ consumption and what it takes to build long-lasting relationships with their members. You can watch the full interview below:
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02/11/2022
