BackWhile value for money continues to be a customer’s top priority, delivering more options and a great customer experience is the most sustainable path for a successful travel loyalty program. How do companies achieve this, and what do consumers mean when they say “value”?
To drive value through rewards and benefits, travel brands must provide their members with options such as air, hotel, and cruise as well as personalize the travel relationship for customers by sending them targeted and relevant travel content that best meets their individual needs.
In his recent Global Trade Magazine column, arrivia’s Chief Marketing Officer, Jeff Zotara shares how businesses that deliver value to customers can leverage this once-in-a-lifetime travel demand to engage their audience and grow their business.
Read his recent column in Global Trade Magazine here.
