Recently arrivia conducted a travel sentiment survey with our membership. The majority of the travelers surveyed recognize the value associated with travel loyalty programs, with 63% holding frequent flier status with at least one airline. The type of rewards they prefer to earn varies, with the top responses being airline miles (33%), redeem-anywhere points (25%) and travel-specific points (23%).
Additionally, the surveyed travelers still want value for their money. They gravitate toward low-cost flight options and engage with loyalty programs that allow them to earn and redeem rewards, maximizing their return on their travel dollar. The lesson? Value always matters.
Click here to download and read the full arrivia travel sentiment survey report.